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Boardroom overlooking the city with AI dashboards on the wall

Down-to-earth AI advice
for the management team

AI is on every agenda, but few management teams know where it actually delivers value. We help you make rational AI decisions: independent, practical and grounded in what works today.

Feet on the ground. Eyes on the horizon.

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No shortage of AI tools.
A shortage of clarity.

The market is full of vendors with big promises. Your organization sees dozens of possible applications, but where do you start? Many AI initiatives start with technology instead of the business — and stall for that reason.

The questions every management team asks:

  • Where does AI actually create value for us, and where doesn't it?
  • What is the business case?
  • Which technology is mature enough, and what is mostly marketing?
  • How do we manage the risks?
  • How do we make it stick in the organization?

We help you answer these questions. No hype, no sales pitch.

Structure, clarity and realism
in the AI discussion

We advise management teams of mid-sized organizations on AI: where to invest, where to wait and where to stay away. Our advice is independent — we don't sell tools and have no stake in vendors.

We start with strategy, processes and numbers, not technology. And we don't stop at a report: we translate opportunities into priorities, a business case and working solutions.

From insight to working solution

01

Understand

AI Reality Check Workshop, opportunity review, risk analysis. What can AI do today, what does it mean for your industry, and where are your opportunities?

02

Decide

AI strategy and roadmap, use case prioritization, build-vs-buy, vendor selection. Reasoned choices instead of gut feeling.

03

Build

Proofs of concept, knowledge assistants, AI-supported workflows. Start small, measurable results, then scale.

04

Anchor

Program management, adoption and change management, benefits tracking. Because AI without use delivers nothing.

Starting point

From confusion to priorities in four hours

An on-site workshop with your management team. We prepare for your company and industry; you get an honest picture of what AI can mean for your organization.

You go home with:

  • An opportunity map of your organization
  • Prioritized opportunities, assessed on value, feasibility and risk
  • Quick wins you can start with tomorrow
  • Risks and preconditions
  • A proposal for next steps

The goal is not to write an AI strategy. The goal is for your management team to decide where AI deserves attention, money and action. "Do nothing for now" is also a valid outcome — if it's well-founded.

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Strategy and technology
at the same table

AI advice requires two things that rarely go together: understanding what a board needs, and understanding what technology can really do. We bring both.

Portrait of Michael Blok

Michael Blok

Strategy

Strategy consultant with a background at McKinsey and Morgan Stanley. Decades of experience with strategy, transformations and board-level decision-making.

LinkedIn
Portrait of Hans-Peter Harmsen

Hans-Peter Harmsen

Technology

Founder and CEO of a software company. Software architect and entrepreneur who knows what it takes to make technology work — and what goes wrong when it doesn't.

LinkedIn

We are neither AI evangelists nor sceptics. We distinguish what works today, what is emerging, and what is mostly marketing. You get advice we would follow ourselves.

Mid-sized organizations
with serious ambitions

We work for organizations of 30 to 500 employees: manufacturing, logistics, professional services, wholesale, healthcare and education. Organizations with operational complexity and knowledge-intensive work, feeling pressure to "do something with AI" but without a clear route.

Our counterparts: CEO, Managing Director, COO, Commercial Director, IT Manager.

Our principles

Independent
No vendor interests, no sales targets for tools.
Honest
If something doesn't work or arrives too early, we say so.
Practical
Plain language, concrete steps, measurable results.
Realistic
We don't promise transformation in three months. We promise sensible decisions and working solutions.

First, a good conversation

Curious where AI can create value in your organization — and where it can't? Schedule a no-strings introduction. No pitch, just a conversation about your business.

Schedule an introduction

Hans-Peter Harmsen · hp@harmsen.nl · LinkedIn